Public Relations Essay Example | Topics and Well Written Essays - 1500 words

Public Relations - Essay Example Framed by experts as an election of a lifetime, the high stakes enmeshed in the waning economic prospects up for challenge by a more aggressive China combined to smash the historical barriers of racism, religion, class and gender to the very most coveted seat in the land of opportunities. An underdog brand with tags considered negative in the history American politics—a junior Democratic senator of African roots— Obama ignited the country with a well-organized campaign that has gone into history books as a standard benchmark in marketing excellence. Although the 2008 presidential race attracted an impressive array of individuals with known credentials in foreign policy and/or national political experience, Obama’s candidature carried a special burden over and above the nation’s leadership qualities; proving that he had what it takes to break through the virulent barricades of American racism (Balz and Johnson 13). From the very beginning, Obama fashioned h is candidature with a brand of change; a position emphasized at every turn with lucid communication tactics. A candidate with flawless oratory skills, Obama knew that the success of a â€Å"product† begins with nature given attributes. Obama inaugurated his candidature for the top seat with a democratic bent that had marks of inclusivity; the fact that American people were stakeholders in his lifelong career was never hidden from his very first limelight speech. As such, any further breakthrough endeavors had to incorporate them [the American people]. His able approach on the doubts surrounding his religious affiliations, his unique biracial background and the attacks questioning his allegiance to the United States more than gave Americans the feelings of knowledge of a next-door neighbor. With a baggage of confidence crisis that swept through the financial system; a stark reminder of the darkest days of the Great Depression, plus failures of the Bush’s presidency to c ontrol a national debt hovering at its highest, framing Obama as a candidate of change was inevitably a killer jibe to McCain’s prospects of rallying the public behind his bid (Balz and Johnson 11-12). Consistent with change-wrapped messages that were eloquently delivered to the very comfort zones of the American population, Obama’s brand offered voters something different. Change being the centerpiece of the Obama’s campaign strategy, McCain, though experienced enough to lead Americans in a new direction, caught himself in a cage of the status quo, a tag framed by the opponents-the Obama camp (p. 291). By integrating change as the dominant theme to America’s future, Obama’s disadvantages defined by history became no more. At a time in history when the public literally demanded to know more about the government’s handling of a crisis, the Bush’s administration had few answers to offer with little leadership. With the media largely rel iant on the government for public policy information that were plainly scanty, the presidential candidates were worthy sources for an explanation to the state of the economy. For the first time, a rare opportunity to showcase presidential decision-making abilities presented itself at an opportune time; and a vulnerable media was

Treating Chemotherapy-induced Fatigue with Exercise Essay

Treating Chemotherapy-induced Fatigue with Exercise - Essay Example The literature regarding the use of exercise as a therapy for CRF has established a strong foundation for its beneficial use and develops a case for exercise as a promising alternative, to other available techniques in counteracting fatigue problems. The main reason for choosing this topic, lies in the patient-centric themes being addressed, something that deserves top priority in Nursing Research. Patients with cancer say that fatigue is a major obstacle to functioning normally and having a good Quality of Life (Portenoy & Itri, 1999). Clearly, this is a subject area that strikes them at their core, and adequate research is needed, to better understand patient needs for this sensitive issue. To elaborate further on the significance of the topic for Nursing profession, it may be recalled that fatigue, in general, is a highly pervasive symptom for patients with cancer problems at advanced stages A clear understanding of the etiology of fatigue is needed to intervene appropriately, so a comprehensive assessment of fatigue must be multidimensional, evaluating both the physical and psychological aspects of the study area. From a historical standpoint, caregivers have faced severe trials, anxiously handling difficult cases, where patients have braved excruciating pain, lasting weeks, months, sometimes years. Also, of importance is the pain caused due to actual surgery, the effects of anesthesia, sedatives or analgesics, that compound the problem of fatigue. In few of the literature critiques examined for this review, test results are used to corroborate the main research aim: to explore positive correlation between exercise techniques, and reduction in fatigue problems. To gauge the importance of the topic, at an interactive level, I shall draw upon my own experience in dealing with patients during clinical rotations, after they were administered chemotherapy. I saw first-hand, how even mild doses of radiation, had an adverse impact on the patient's energy levels, and graduated to a perpetual cycle of inactivity, which simply prolongs treatment, in spite of world-class medical care at disposal. It makes common-sense to appreciate the fact, that a simplistic routine of exercise, can change the dynamics of the depressing scale, to which fatigue can frustrate caregiving efforts. The adage "just take it easy and rest" is applicable to a common case of mild flu, but when it comes to intangible trials in the realm of life-threatening cases su ch as Cancer, a patient's life may be jeopardized by an oversimplification of the after-treatment needs. I can vouchsafe the suitability of routine exercise, as a practical and reliable means of effecting better care to patients battling CRF. Based on personal observation, and that of other member in my Nursing team, it has been documented that doing some activity, can actually reduce fatigue. The data for our research was based on operations in a controlled environment. This is where the research dwindles to limitations, as it is not